Jeff has been the owner/operator, and head staff member of ELITE since 2001. In the last decade Jeff has been successful in building and securing key partners and sponsors that have shared ELITE’s vision of ‘providing quality programs and learning opportunities to tomorrow’s leaders’. A member of the Canadian Soccer Hall of Fame, Jeff had a prolific professional soccer career that took him to Europe, the USA and 8 years as a member of the Vancouver Whitecaps. He was also a member of the 2000 Gold Cup winning Canadian Men’s National Team squad. As a technical director, Jeff has been a builder of many of the local leagues and competitions in BC, sitting on many boards and steering committees. He has proven to be a leader in his industry by way of strong relationships he has forged with other soccer clubs, key members in the soccer community, and in the private sector, all in the name of striving to provide the best possible playing environment for all youth soccer players to enjoy and develop within.

Jeff has been very successful in collaborating the vision of leaders in many different sports in the hope that more youth athletes will be given the opportunity to try and play multiple sports, rather than specializing or being forced to choose one sport at too young of an age.